Hana's Online Marketing Services Overview

Hana's Online Marketing Services Main Benefits

• Merchandising: Hana digital marketing experts individually analyze each account based on search volumes, google trends, and your customer's behavior on your website. We merchandise your website to ensure each page is attractive and compelling to visitors. 
  
  This is a continuous process done 24/7 on your website. Our proprietary in-built tools help our team keep tabs on each website and enable us to react quickly to market trends and customer behaviors and expectations. Accordingly, we make changes to your website. The Hana team will never change prices or add new products to your website without your approval. 
  
  But, we move your products around to ensure visitors easily find the products they are looking for at the appropriate time. 
  
  
• Maximize traffic and online store revenue: A typical florist sees about a 120% increase in their online store revenue within 6-8 months. It is of course dependent on florist location, search volume in their local area, and current website rankings.
  
  
• Maximize conversion rates on your website: Hana websites and marketing services offer the highest conversion rates in the floral industry, averaging about 16.2%. 
  
  Our digital marketing service includes continuous analysis and maximization of your conversion rates. We increase your traffic and do our best to make sure those visitors convert into paying customers.
  
  
• Adwords Campaign: Based on your current online store revenue and potential, we will recommend a Google Adwords budget and handle it all for you. 
  
  As experts on Google Adwords and with years of experience handling florist Adwords campaigns, we ensure the highest Return on Investment with your marketing budget.
  
  
• Maximize Repeat business: Hana SEO experts, copywriters, and web designers create compelling emails and run a continuous campaign throughout the year to maximize your repeat business from your existing customer base. 
  
  This is in addition to all the in-built automated ways Hana POS helps you to win repeat business from your customers like automatic email reminders, automatic Google reviews collection, automated SMS reminders, and customer SMS marketing campaign capabilities.
  
  Please review more details regarding our Google Adwords Management.

What do we do? 

In a nutshell, below is what we do

• 120 man hours a month:  Just like how there is no machine or robot which can create floral designs, in digital marketing, there is no alternative to manual work. 
  
  Your account manager spends at least 15-20 hours a month doing manual analysis looking at each account individually, analyzing your local market, and creating a custom marketing plan. 
  
  Someone has to look at the raw data from Google, Bing, and other search engines and identify the search trends, search volume, competition, and opportunities and prepare a strategy/plan to ensure you dominate your local market. 
  
  
• Blog/content creation: Hana copywriters create an original search engine-friendly content to establish your brand and make Google understand your expertise in floral designs and retail floral trends. Based on the content we create on third-party websites and based on the blogs we write on your website, your business branding and reputation increases and you will see steady improvement in your rankings.
  
  
• Email Campaigns:  Email campaigns are designed and optimized for high conversion and sent out on your behalf. Our emails typically double your repeat business from your existing customer base. 
  
  
• Paid Google advertising: If you are willing to spend on Google Adwords, Hana experts create Google text ads and will continuously optimize and get you the best ROI on your investment. 
  
  Here too, there is no alternative to manual work. A Google Adwords expert will have to create your account manually and manage/ optimize it continuously to ensure your advertising budget gets you the best results. 
  
  
• Comprehensive Search Engine Optimization: Please review the details of what is involved in ensuring your floral business ranks at the very top in all your local markets. Hana is the ONLY vendor in the Floral industry, providing such a comprehensive service at an affordable price. 

Hana Marketing Service: More Details 

SEO: As part of our service we manage your SEO (Search Engine Optimization) and Google listings for you at no additional cost. Google 3 pack, organic, paid search, your site can show up in all those places, as shown in the screenshot below:

High conversion rates: Typically, we more than double your conversion rate. This means, doubling the number of paying customers. Our years of experience in the industry, our analytics, our tracking tools, etc. make it possible for us to supercharge your conversion rates.

Low Bounce rates on our websites mean customers who visit your online store are more likely to act and place orders!

Compete with Wire services / Order Gatherers: We help you compete with the orders gatherers and wire services who advertise in your area by presenting themselves as “local florist”.

Manage your website and business from one single portal: Hana's state-of-the-art POS combined with our e-commerce site is all you need to be a more successful floral business. 

Custom Products: Upload your custom arrangements and show off your beautiful designs.

Hana Product Catalog: We offer Hana catalog with hundreds of products along with many attractive designer choice products.. As a Hana family member, you have full access to the Hana product catalog.

Local search results

• We do a complete end-end analysis of your existing citations and local business listing, then build more links and citations and optimizations on your local listing to rank it at the very top.
• Adjust your website to optimize search and improve user experience.
• Adjust local citation to improve local searches, business listing rank, and social sharing on  different platforms.

Continuous Analysis and optimization of your website

• Search Engine Optimization is a manual, labor intensive job and our team continuously monitors your website and Google trends and makes updates to your sites to ensure to rank you at the very top in local and organic results.
• Audit backlink profiles and disavow toxic links.
  
  

Content strategy and creation

• We continuously optimize and create new content, including blogs, to increase website traffic and improve rankings.
• Consistent surveillance to analyze, adjust and improve order volume.
• Create and post website blogs to improve your brand and target users who are looking for information and /or your products and services.
• Create and post external blogs/ guest posts to improve backlinks, brand awareness, and keywords rankings.
• Add content on category pages if needed to improve rankings.
  
  

Link building

• Build strong relevant links to improve brand value and traffic.
• Audit backlink profiles and disavow toxic links.

Functional Analysis

• Access Control - Florist needs to give all access to GMB, Google Analytics, Google Ads, Search Console, Last one-year monthly reports etc. If Florist do not have access Hana will create a new GMB for you.
• Search Console Review/Analysis - Search Console lets one easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. We can also use it to ensure any site maintenance or adjustments we make happen smoothly with respect to search performance. We will review and analyze the search console which will help in future strategies.
• Google Analytics Review/Analysis - Analytics helps one get a more complete understanding of how customers engage with your business so we can deliver better experiences and improve the results. We will review and analyze the analytics which helps in future strategies and improve conversion rate.
• Search Demand Analysis (Keyword Research) - Hana will do the keywords analysis, historical changes and finalize the keywords to target.
• Competitor Analysis - Hana will do competitor analysis not just limited to keywords but product prices, backlinks etc.
• Functional Gap Analysis between website & search demand - Hana will do the analysis based on keywords, what was there before, what changes in search demand and plan our campaign.
• Keywords Contextual Clustering & Buyer Intent classification - Based on keywords we will map the right keywords to the right pages to improve search visibility, traffic and orders.

Brand Strength Matrix & Backlink Creation

• Collection of backlink data - Hana will collect all possible data where we can create a backlink.
• Link building - Build strong relevant links to improve brand value and traffic.
• Backlinks profile analysis (Link Detox) - Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Hana will do backlink analysis to check if there any spam links.
• Disavow spam links - Disavowing spam links is the more realistic option, which is basically telling Google to ignore those backlinks. Hana will disavow spam backlinks if any.
• E-mail Marketing* - We send monthly emails to increase attraction and increase orders. Email Marketing is included in % plan, for fixed-price clients who want this option the charge is $150 per month.
  

Observations, Technical Audit & Recommendations

• Crawlability/Renderability Issues-301, 404s etc. - Crawlability is the ability of a search engine to access a web page and crawl its content. We continually check and keep website error free to get the maximum results.
• Indexability Issues - Indexability is the ability of a search engine to analyze the content it crawls to add it to its index. We continually check and keep website error free to get maximum result. 
• Information Architecture Analysis and Recommendations/Implementation - Information architecture (IA) is the practice of structuring information to match user needs. Based on our florist industry experience we have included all major factors in websites. But we still check, observe, analyze and give recommendations to florist to improve performance.
• On page ranking factors: Identify & Measure all design or functional readiness.
• Structured Data Gap Analysis - Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand the information on your website. When search engines recognize the meaning and relationships behind entities, they can serve rich results, or rich snippets.
• Product Price Analysis - Hana will do competitor price analysis, your historic price and current price analysis and recommend what is best to keep.
• Rewriting Meta Info i.e Page Title & Description - We rewrite meta tags to better help users understand why a particular page is relevant to what they searched for.

Reporting

• Traffic, revenue and keywords performance report. - Hana has SEO Dashboard in Hana System where you can see your performance reports and recommendations we give.

SEO Roadmap: 

Customized E-mail Marketing - More Det - Hana Digital marketing experts along with our in-house copy writers and web designers create compelling emails based on the behaviour patterns and search engine trends. We analyze based on Google search terms and volumes and optimize the copy to maximize the click thru rates on your emails. 

Hana email campaigns have Floral Industry's highest click thru rates and conversions. 

Recently, a single 2023 Mother's day email campaign for one of our clients produced 492 Clicks and 24 Mother's day orders. 

Email campaigns are sent out once a month and based on our analysis we might send more often during floral holidays. We DO NOT stick to any specific timelines and each campaign is individually handled and campaigns are sent out at the optimal time for a specific florist. 

Customized, individually optimized Digital marketing

We analyze website, keywords, search volume, keywords rankings, incoming traffic, and competitors. Based on that, our digital marketing experts pass the data through our in-house software tools and develop compelling recommendations to maximize your conversions and orders on your website.

Based on our analysis, we do the changes on the website. We update Meta tags, update content, add blogs, and create backlinks to improve rankings and traffic. After changes, we monitor the performance and repeat the whole process again to give better results.

We will help you to dominate your local market

We neither know floral design nor do we know flowers as well as you. 

But, we KNOW florists. We know your challenges, your needs and the technology you need to flourish and beat order gatherers. 

We pack a lot of effort and service into our marketing services and comparable services in floral industry costs upwards of $4000 per month from vendors like Team Floral or Gravity Free or Lovingly. 

Hana Online marketing services coupled with Hana POS is your answer to order gatherers. 

Fire Wire services, Invest in growth, contact your Hana Sales team today.